Lara McCormick

Head the Design Channel for CreativeLive. Develop and execute content strategy. Recruit instructors and work closely on content development. Identify partnership opportunities and execute them. Create editorial content, manage freelance designers and writers. Build strong relationships within the design community. Art Direct assets for online classes.

Teach Typography 1, Experimental Typography & Color Theory. Create curriculum, develop course websites and materials.

Responsible for building the college's new graphic design program. Wrote and designed all curriculum and developed coursework. Hired and managed faculty, mentored and advised students. Courses taught include Graphic Design 1 and 2, Typography 1, 2, and 3, Senior Portfolio, Campus Design Studio and Senior Project.

Introduced the first film course to the school, which required purchasing of equipment, studio set-up, hiring of faculty, software acquisition and training (Final Cut Pro and AfterEffects).

Developed campus-based design studio DSGN (Do Some Good Now), which provides design services for non-profit organizations in the local community.

Championed acquisition of letterpress equipment and its incorporation into Typography coursework.

Developed new logo and style guide for the college, implemented branding strategy across platforms, including marketing and in-house print materials, outdoor signage, apparel, email newsletters, and website.

Wrote the book 'Playing with Type: 50 Graphic Experiments for Exploring Typographic Principles'
Published February 2013, Rockport Press. Designed the cover and interior layout templates for the book. Worked with editors and asset managers, adhered to strict deadlines.

Taught courses within the undergraduate graphic design program and Continuing Education. Courses include Visual Language, Color Theory, Design Procedures. Also designed and developed two courses, Designer as Citizen, and Experimental Typography. The 'Designer as Citizen' course project was awarded the Sappi "ideas that Matter' grant. Student work from the Experimental Typography Course 'What's Your Type' received numerous awards from the Type Directors Club.

Created and implemented new identity for the College. Developed institution-wide style guide and managed digital assets for use across multiple platforms. Implemented branding strategy and insured consistent application of brand guidelines. Responsible for creation of key marketing materials including school catalogs, annual reports, look books, exhibition materials, magazine advertising, environmental signage and web graphics.

Focus on the Sunday Review and Arts & Leisure sections of the New York Times. Work extensively in InDesign, communicate closely with photographers, illustrators, and editors to ensure effective end results. Source photography, illustrations and information graphics from a selective freelance pool.

Taught Communication Design I and II within the associate degree program on the Manhattan campus.

Worked on web and print-based projects for non-profits.

Oversaw the Design Department. Spearheaded the NASAD accredidation process for the department. Hired and managed faculty, developed curriculum. Taught classes per semester including web design, animation and motion theory, advertising and senior portfolio.

Created web design solutions. Determined and executed branding strategies for start-up companies. Worked closely with programmers to produce intelligent web experiences. Met with clients to explain design strategies. Collected focus group information to create the most effective user experience.

Created print collateral, designed and maintained department websites.