I was super excited to attend Typo 2014 in San Francisco, April 10-11. Following is a (very) brief coverage of my time at the event, so that I can share things learned (but most of all remember them for myself). The bulk of the notes I take are quotes from the speakers that resonate with me (these appear in bold).
Hilarious Facilitator: Erik Spiekerman (told me how to properly pronounce the ‘Nueu’ in Helvetica)
Maria Popova, The Science of Productivity and the Art of Presence
Great speaker, eloquent and motivating. She wore these cool yellow fingerless gloves that went up to her elbows. Spoke about the essence of our work ethic: show up, show up, show up. Showing up every day is the way to achieve lasting success.
“How we spend our days = how we spend our lives. Show up with presence.”
Renee Knip, Wandering through the 2.5 Dimension
Presented his playful type creations applied in the environment. Seemed to favor stencil styles in his typefaces.
“Think about the little potatoe. rely on what you learned as a child.”
Sibylle Hagmann, Mapping your Creative Journey
Yay, a female type designer! I used her font Cholla, as part of the brand style guide for a client years ago. Her recent sabbatical focused on researching type in East Germany. This led her to the creation of her next font, Bria (influenced by Baskerville and geometric sans), currently in the works (below). Personal projects included drawings inspired by found type on junk mail, and reproducing type on book covers.
“Investigating form-making techniques with open ended results.”
Elliot Jay Stocks, Advanced Web Typography
Creative Director, Typekit
My brain was fried after This one. Lot’s of images of code, and helpful information about where the technology is currently. I feel better informed on this topic after his presentation. The articles on his blog are a must-read.
Luna Murer from Moniker, Connect Your Line to a Line in a Different Color
Spoke about weekly studio experiments with dots and lines, called Thursday afternoons.
“Nothing is arbitrary- you always react to what you see.”
“Being bound to rules vs. the freedom to steer.”
Lisa Congdon, Embrace the Abyss
The first time you engage in something new you experience a combination of anxiety and excitement. This fear of the unknown = when we are most ready for creativity. Go outside your comfort zone every day and PLAY. Keep making and keep sharing. Risk is essential. Say YES to things you don’t know how to do.
“Define yourself by your humanity NOT your achievements or failures.”
People connect with your humanity. Embrace your experiences.
Josh Higgins, Moments of Change
It’s all about the moments that change your life. For him, being asked to work on the Obama 2012 campaign. On the campaign styleguide: “Consistency builds trust.”
Yasmin Kahn, Between the Beats: A space for becoming
“My workspace is heavily typographic”
She investigates the notion of print behaving as online things. Gave a peak of a project in development: a collaborative teaching tool for type (coming soon: weteachtype.org)
George Aisiadis, The Gift (and curse) of Curiosity
Young excited, energetic. Playfully re-imagining the world around us. The most personal becomes the most universal. Experiments are essential. Every day we are handed other people’s ideas of the world. Be more mischievous.
“When something goes wrong, remember to take a picture”
Some of the conference content felt recycled. The main stage presentations were all meant to inspire, and mostly exceeded in doing so. Especially the opening speakers on both days (Maria and Lisa). I now want to go back to my studio and make type-related things with my hands. Notes to self: get some neon paint. Put some hand lettering over a photo. Learn more about web typography. Take time to experiment without an expected outcome.