👋 Hi, I'm Lara.

I'm a Bay Area native currently based in San Francisco. My career has taken me through diverse worlds—from art directing at The New York Times to leading design teams at tech companies like Docusign and Workday, to running creative at cultural institutions like the Exploratorium. I've also spent time building brands at agencies and teaching at colleges like the School of Visual Arts (SVA), PRATT, and California College of the Arts. I've gotten comfortable navigating big technology shifts—from print to digital to AI—and learned to navigate ambiguity while staying curious.

Most of my current work centers on bringing people together to solve complex problems. I design and facilitate workshops, build learning experiences, and develop strategy for design orgs. Currently I’m freelancing for a diverse set of clients, focusing on brand building and implementation, and 360 marketing campaigns.

In my personal life, I enjoy yoga (practicing and teaching it), walking my dogs (Frida and Lola), making things with my hands (right now it’s painting), and eating avocados (preferably inside a burrito).

👀 View my resume for more details.

thanks for visiting!

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thanks for visiting! /